Seint Makeup Controversy: Why Are Artists Angry? The Scenario Explained
Seint Makeup Controversy: Seint Makeup, established in 2013 by Cara Brook, has recently made headlines with a significant shift in its business model. Starting in October, the company will transition from a multi-level marketing (MLM) strategy to an affiliate-commission structure and program. This move has sparked considerable backlash from many of the brand’s associates.
Why are the associates upset with this policy change? Let’s dive into the details of this raging controversy.
What is Seint Makeup?
Originally known as Maskcara Beauty, Seint Makeup was created to provide simple and versatile products that enhance natural beauty. The brand’s mission is encapsulated in their statement:
“Helping others look beautiful is nice, but helping them believe they are beautiful is life-changing.”
Seint Makeup offers a wide range of products, including everyday beauty items like bronzer, highlight, contour, and palettes, as well as skincare products such as moisturizer, cleanser, and toner, and various makeup brushes. The reviews of Seint Makeup products are mixed, with some praising their exceptional quality and others criticizing the products as overpriced and subpar.
The Genesis of the Controversy
In 2017, Seint Makeup introduced an artist program with the tagline “Have your cake and eat it, too.” This program allowed artists and influencers to share the products they love with their audiences, effectively creating an MLM business. MLM is often likened to a Ponzi scheme due to its pyramid-scheme recruiting process. However, it remains a legitimate marketing strategy used by companies to enlist distributors who then sell products and recruit new distributors.
The Policy Change
Seint Makeup recently announced its decision to abandon the MLM model in favor of an affiliate program. The company explained in an Instagram post:
“Artists will no longer receive compensation for recruiting or team-building efforts; instead, they will be exclusively rewarded through our affiliate program based on their dedication to sales and exceptional customer service.”
The comments on this post were disabled, but artists have taken to other social media platforms to voice their frustrations.
Artists’ Reactions
Sarah Aulbrook, a Seint makeup artist, expressed her thoughts on TikTok:
“A lot of people are emotionally in it right now, and it’s hard when you suddenly have your income ripped from underneath you.”
Many artists are concerned about how this abrupt policy change will impact their income and careers. The shift from earning through team-building and recruitment to a focus solely on sales and customer service has left many feeling uncertain about their financial future.
Conclusion
The transition from an MLM model to an affiliate program at Saint Makeup has stirred significant controversy among its artists. While the company aims to focus on sales and customer service, many associates feel their livelihoods are at stake. The full impact of this policy change remains to be seen, but it’s clear that the artist community is deeply affected by this decision.
